If You Want To Enter China, Start Thinking In Terms Of Niches. First of all, we’re looking for some type of uniqueness. Don’t come to me with a vitamin C tablet. There are already a thousand brands selling vitamin C tablets. I need to see something that is unique.
Tag Archives: E-Commerce
Industry Spotlight: E-Commerce in China
Alibaba Group is the parent company of the Alibaba universe of businesses. Alibaba.com is a global B2B wholesale trade platform, whereas Tmall is a B2C retail platform and Taobao is a C2C trade platform. Taobao includes a wide range of sellers, including individuals with side businesses, as well as secondhand retailers.
How to Effectively Market Your Brand on Little Red Book (小红书) in China
Little Red Book (Xiaohongshu, 小红书) is the Chinese equivalent of Instagram. It’s the best platform to read about product reviews, share outfits of the day, learn about fashion tips, and discover high-quality brands. Since Little Red Book reviews could directly impact sales, it’s one of the most important social media channels for brand marketing.
Thought Bubble: What differentiation techniques can companies selling online in China use to increase market share?
From the article “China’s next retail disruption: End-to-end value chain digitization” by PwC The digitization of China’s retail market has been dramatic but it has mostly been on of front-office transformation. From where we sit today, these changes have felt like we are accelerating along a linear trajectory however, innovation is an arc. The timeContinue reading “Thought Bubble: What differentiation techniques can companies selling online in China use to increase market share?”
Expert Spotlight: Michael Michelini, Founder, Global From Asia
Michael Michelini is the founder and host of a weekly podcast, Globalfromasia.com which has turned into a full-on blog, service platform, and builder of global (cross-border) e-commerce businesses.