If You Want To Enter China, Start Thinking In Terms Of Niches. First of all, we’re looking for some type of uniqueness. Don’t come to me with a vitamin C tablet. There are already a thousand brands selling vitamin C tablets. I need to see something that is unique.
Tag Archives: Market Entry
How can your company use Regional Competitiveness Studies to develop a market entry strategy?
In order to formulate a successful market entry strategy, business leaders need to connect regional competitiveness data to their business goals after identifying target markets. This most often takes the form of profiling a target market based on publicly available information and needs specific to a business.
Solution Spotlight: Market Entry Studies
Business leaders that must meet rigorous information requirements to support their decision-making process often develop market entry strategies with reports that define