Today, ByteDance is a sprawling corporate leviathan. Much like other large internet conglomerates, it has expanded into a myriad of online services consisting of gaming, education, enterprise productivity, payments, and much more. This is made possible by three flagship businesses: Toutiao, Douyin, and TikTok.
Tag Archives: Social Media
How to Effectively Market Your Brand on Little Red Book (小红书) in China
Little Red Book (Xiaohongshu, 小红书) is the Chinese equivalent of Instagram. It’s the best platform to read about product reviews, share outfits of the day, learn about fashion tips, and discover high-quality brands. Since Little Red Book reviews could directly impact sales, it’s one of the most important social media channels for brand marketing.
Managing Weibo Account for a Foreign Company
By KoMarketing Associates Setting Up a Weibo Account What information is required for foreign companies to register a Weibo account in China? A Weibo account requires a Chinese phone number to register. Similar to other Chinese online marketing platforms, such as Baidu and WeChat, Weibo requires users to submit a Chinese phone number to open an account. Once submitted, the systemContinue reading “Managing Weibo Account for a Foreign Company”