If You Want To Enter China, Start Thinking In Terms Of Niches. First of all, we’re looking for some type of uniqueness. Don’t come to me with a vitamin C tablet. There are already a thousand brands selling vitamin C tablets. I need to see something that is unique.
Tag Archives: Marketing
How to Effectively Market Your Brand on Little Red Book (小红书) in China
Little Red Book (Xiaohongshu, 小红书) is the Chinese equivalent of Instagram. It’s the best platform to read about product reviews, share outfits of the day, learn about fashion tips, and discover high-quality brands. Since Little Red Book reviews could directly impact sales, it’s one of the most important social media channels for brand marketing.
Thought Bubble: Embracing China’s “New Retail”
The era of “New Retail” that Alibaba founder Jack Ma envisioned is starting to emerge across China in ways that promise big gains for consumer products companies that act decisively and systematically while causing others to lag behind.