If You Want To Enter China, Start Thinking In Terms Of Niches. First of all, we’re looking for some type of uniqueness. Don’t come to me with a vitamin C tablet. There are already a thousand brands selling vitamin C tablets. I need to see something that is unique.
Author Archives: BZ•IN•TL
Company Spotlight: Understanding TikTok & ByteDance, China’s Attention Factory
Today, ByteDance is a sprawling corporate leviathan. Much like other large internet conglomerates, it has expanded into a myriad of online services consisting of gaming, education, enterprise productivity, payments, and much more. This is made possible by three flagship businesses: Toutiao, Douyin, and TikTok.
Thought Bubble: What to do about China’s New Data Security Law (effective September 1st, 2021)
Passed by the National People’s Congress on 10 June, the Data Security Law (DSL) will take effect from 1 September 2021. As the DSL governs two highly consequential topics of data and security, amid extensive data growth and increasing security concerns, the legal system is complex and intertwined.
Thought Bubble: How Do You Know Your China Market Research Is Working?
The Chinese luxury market is anything but homogeneous therefore marketing research cannot rely on singular framework to derive insight much less consensus of decisions at the boardroom level of leadership in luxury goods companies.
How to Effectively Market Your Brand on Little Red Book (小红书) in China
Little Red Book (Xiaohongshu, 小红书) is the Chinese equivalent of Instagram. It’s the best platform to read about product reviews, share outfits of the day, learn about fashion tips, and discover high-quality brands. Since Little Red Book reviews could directly impact sales, it’s one of the most important social media channels for brand marketing.
How to Import Cosmetics into China and Sell on its Domestic Market
Cosmetic products are defined as “Products which can be spread on the outer surface of the human body (e.g. skin, hairs, nails, lips etc.), the teeth and oral mucosa for the purpose of cleaning, protecting, beautifying, deodorizing and keeping in good condition, by way of smearing, spraying or other similar means”.
How are our Location Analysis Studies priced?
Location studies are typically priced by the number of locations. The price will reflect the kind of research that is conducted, such as: desktop research, reputational queries, and site visits.