From the article “China’s next retail disruption: End-to-end value chain digitization” by PwC
The digitization of China’s retail market has been dramatic but it has mostly been on of front-office transformation. From where we sit today, these changes have felt like we are accelerating along a linear trajectory however, innovation is an arc. The time between hot new trends turning into platitudes is collapsing and these experiences reflect where we sit on the S-Curve of innovation. At 5 years old, digital may feel like a new trend but it is already reaching maturity. Mobile, social and eCommerce are now reaching the top of their S-Curves and so too is digital retail.
We see New Retail being characterized by 3 new areas:
- Genuine consumer-centric operating models
- Digitization and integration of the entire retail value chain
- and Using data to enable smarter, faster, decision making and business impact.