Chinese government has banned for-profit tutoring in core education sector to rein in the country’s private education industry with the stated claim of improving school-life balance for families.
Category Archives: Business
How to Set Up and Run a Successful Online Marketplace Store in China
If You Want To Enter China, Start Thinking In Terms Of Niches. First of all, we’re looking for some type of uniqueness. Don’t come to me with a vitamin C tablet. There are already a thousand brands selling vitamin C tablets. I need to see something that is unique.
Company Spotlight: Understanding TikTok & ByteDance, China’s Attention Factory
Today, ByteDance is a sprawling corporate leviathan. Much like other large internet conglomerates, it has expanded into a myriad of online services consisting of gaming, education, enterprise productivity, payments, and much more. This is made possible by three flagship businesses: Toutiao, Douyin, and TikTok.
Thought Bubble: How Do You Know Your China Market Research Is Working?
The Chinese luxury market is anything but homogeneous therefore marketing research cannot rely on singular framework to derive insight much less consensus of decisions at the boardroom level of leadership in luxury goods companies.
Industry Spotlight: E-Commerce in China
Alibaba Group is the parent company of the Alibaba universe of businesses. Alibaba.com is a global B2B wholesale trade platform, whereas Tmall is a B2C retail platform and Taobao is a C2C trade platform. Taobao includes a wide range of sellers, including individuals with side businesses, as well as secondhand retailers.
How to Effectively Market Your Brand on Little Red Book (小红书) in China
Little Red Book (Xiaohongshu, 小红书) is the Chinese equivalent of Instagram. It’s the best platform to read about product reviews, share outfits of the day, learn about fashion tips, and discover high-quality brands. Since Little Red Book reviews could directly impact sales, it’s one of the most important social media channels for brand marketing.
How to Import Cosmetics into China and Sell on its Domestic Market
Cosmetic products are defined as “Products which can be spread on the outer surface of the human body (e.g. skin, hairs, nails, lips etc.), the teeth and oral mucosa for the purpose of cleaning, protecting, beautifying, deodorizing and keeping in good condition, by way of smearing, spraying or other similar means”.