Location studies are typically priced by the number of locations. The price will reflect the kind of research that is conducted, such as: desktop research, reputational queries, and site visits.
Locations studies based on desktop research will range from US$500 to US$1000 per site depending on the depth of the research. Reputational queries are usually priced from US$750 to US$1200 per location. Site visits are typically priced between US$1000 and US$1500.
Some firms will charge more if a client has a pre-existing framework for evaluating sites because this will force them to use a different approach than normal, while some will charge less because they are able to more easily focus on the clients’ concerns.
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