Today, ByteDance is a sprawling corporate leviathan. Much like other large internet conglomerates, it has expanded into a myriad of online services consisting of gaming, education, enterprise productivity, payments, and much more. This is made possible by three flagship businesses: Toutiao, Douyin, and TikTok.
Category Archives: Economy
How to Effectively Market Your Brand on Little Red Book (小红书) in China
Little Red Book (Xiaohongshu, 小红书) is the Chinese equivalent of Instagram. It’s the best platform to read about product reviews, share outfits of the day, learn about fashion tips, and discover high-quality brands. Since Little Red Book reviews could directly impact sales, it’s one of the most important social media channels for brand marketing.
Policy Spotlight: What is ‘dual circulation’ and what does it mean for China’s economic development?
‘Dual circulation’ is the coexistence of ‘inner’ and ‘outer’ circulation. ‘Inner’ circulation refers to China’s goals to realize greater domestic economic potential by boosting consumption, improving innovation, and developing urban clusters. ‘Outer’ circulation refers to China’s trade and investment relationships with foreign countries.
Country Spotlight: Vietnam
Vietnam is a low cost manufacturing destination with a government that is supportive of foreign investment and proactive in promoting the country as a destination for foreign companies. Wages and headline taxes in particular make the country a competitive alternative to the China.
How can your company use Regional Competitiveness Studies to develop a market entry strategy?
In order to formulate a successful market entry strategy, business leaders need to connect regional competitiveness data to their business goals after identifying target markets. This most often takes the form of profiling a target market based on publicly available information and needs specific to a business.
What is a Regional Competitiveness Study and how is it used in the business world?
The “concept of regional competitiveness” means different things to different people. Businesspeople use the concept to understand economic and business conditions. Multi-laterals organizations use it to increase competition. Government officials and policymakers use it to benchmark the performance of policy stimulus.
Business Case: Transforming Mobility in Urban Environment
Client: an international business consultancy specialized in urban and architectural project management, project support, and architectural & town planning studies. Objective: grow their urban transportation & infrastructure project presence in China’s emerging 2nd and 3rd tier cities. Current status: client has project office established in a 1st tiered city of China for the past decade. Client has aContinue reading “Business Case: Transforming Mobility in Urban Environment”