From the article “China’s next retail disruption: End-to-end value chain digitization” by PwC The digitization of China’s retail market has been dramatic but it has mostly been on of front-office transformation. From where we sit today, these changes have felt like we are accelerating along a linear trajectory however, innovation is an arc. The timeContinue reading “Thought Bubble: What differentiation techniques can companies selling online in China use to increase market share?”