Category Archives: About BZ•IN•TL

How can your company use Regional Competitiveness Studies to develop a market entry strategy?

In order to formulate a successful market entry strategy, business leaders need to connect regional competitiveness data to their business goals after identifying target markets. This most often takes the form of profiling a target market based on publicly available information and needs specific to a business.

Managing Weibo Account for a Foreign Company

By KoMarketing Associates Setting Up a Weibo Account What information is required for foreign companies to register a Weibo account in China? A Weibo account requires a Chinese phone number to register. Similar to other Chinese online marketing platforms, such as Baidu and WeChat, Weibo requires users to submit a Chinese phone number to open an account. Once submitted, the systemContinue reading “Managing Weibo Account for a Foreign Company”